For more than two decades, Kay Casperson has pursued her passion for helping people discover and express the beauty within.
Beauty Inside Out is deeply rooted in understanding and establishing the vital balance between inner and outer beauty, and thereby, achieving fulfillment in the most important areas of your life.
It's a philosophy that promotes healing, nourishing, and loving the self, and by doing so, developing a whole and beautiful person from the inside out – it means accepting, embracing and loving ourselves for who we are.
Cultivating inner and outer beauty is never a sudden change, it's a gentle evolution, and finding your perfect balance takes time, and much more than just lipstick and a good moisturizer – that's why Kay developed BIO Essentials skincare and Inside I'm Gorgeous cosmetics as part of a holistic lifestyle system designed to help you improve the quality of your life as you improve the quality of your skin.
The affirmation-based BIO Essentials skincare collection offers inspiration and guidance on how to find your balance as you experience all the healing benefits of natural botanicals, nourishing minerals and soothing elements from the sea.
To complement – not combat – the proven results of this revolutionary skincare system, Kay created Inside I'm Gorgeous cosmetics. This innovative collection of mineral-based cosmetics was specifically engineered to enhance your natural features while not only concealing, but correcting blemishes, problem areas and flaws.
All Kay Casperson products are hypoallergenic and contain no harsh chemicals, fillers or fragrances, making them ideal solutions for healing, balancing and conditioning all skin of all types and ethnicities, including highly sensitive and rosacea-prone skin.
But what makes Kay's simple 8-step BIO Essentials skincare system unique are the affirmations that accompany every step – gentle reminders that help you refocus on your goals each time you use a product. To determine which products are best for you and to read a more thorough explanation of each product, its affirmation and its application, visit our BIO FAQ section.
And to carry a bit of inspiration with you everywhere you go, print out a list of Kay's favorite affirmations, cut them into strips, fold them in half, and keep them in a dish in a place where you can see them – by your keys, on your office desk, your dresser or by your bathroom sink. Don't be afraid to make up some of your own and add them to the pile. Take one out each day, read it, and throughout the day, think of ways to express and actualize the affirmation.